Puffs Tissues | Soften the Blow

Life is tough. Puffs are soft.

The Puffs web browser extension covers up harsh words with softer, gentler words that still get the message across.

CARE PACKAGES

As the perfect crying companion, Puffs will offer care packages available to purchase for the times when tears will be shed.

THE BAD HAIRCUT BOX:

“Looking for a new hairstylist?” tissues, Get a Grip hairspray, baseball cap, brush, pop-pop hat, Slick Style hair gel, mirror, comb, beanie, and The Little Book of Hairstyles. 

THE LOST JOB BOX:

“Time to brush up on your resume?” tissues, fluffy robe, coffee mug, instant noodles, fake plant, Sunny Daze bath bomb, Vanilla Cupcake bath bomb, Tropical Coconut candle, slippers, and The Little Book of Interview Tips.

THE BREAKUP BOX:

"Changing your relationship status?” tissues, Leave Me Alone eye mask, socks, Crystal Clear face mask, Pretty in Pink nail polish, Red-Handed nail polish, chocolate biscuits, Party of One non-alcoholic rose, champagne glass, and The Little Book of Pickup Lines.

THE SAD MOVIE BOX:

"Was this one a tear-jerker?" tissues, two bags of microwave popcorn, fuzzy blanket with snack pouch, Marley and Me DVD, Titanic DVD,

Dead Poet's Society DVD, cinnamon candy, and The Little Book of Happy Endings.

I ideated and wrote this campaign.

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Art | Isabella Boss Wade

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