The Washington Post | Draw Your Own Conclusions
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For a single day, the Washington Post will publish versions of the day’s paper without any accompanying visuals. After reading each article, copy will encourage readers to draw in the space provided.
Using the feature in Instagram stories, the Washington Post will ask a question in relation to a current news story. Instead of written responses, there will be a space for people to draw their response. The Washington Post will then share these responses to their story as well.
Outdoor advertising would include signs asking a controversial question. Viewers can draw how they feel about the prompt on this interactive billboard. It will then disappear after a few minutes, giving an opportunity for other viewers to show their opinions.
I ideated and wrote this campaign.
Content | David Hulme