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Blizzard Entertainment  | Diablo IV the Weekend
For one weekend before the game's release, the beta version of Diablo IV was available to everyone. 
But how could we guarantee the most people possible actually had time to play it?
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I ideated and developed this campaign, writing as a copywriter on the script and social assets.
Executive Creative Director | Joel Kaplan
Creative Director | Geoff Vreeken

Associate Creative Director | Caroline Johnson
Film Director 
| Hal Kirkland
Art Director 
| Jayme Ray
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